December 22, 2021
min read

The best practices for CDOs to derive the most value out of D&A in an organization

Photo by John Towner on Unsplash
Photo by John Towner on Unsplash

Having a CDO today shows an organization's commitment to data. One of the most important responsibilities that a CDO has is data monetization since organizations are eager to turn data into gold.

“CDO needs authority, autonomy and resources to design & execute on direct data monetization initiatives.”

The challenge for a CDO is to find the right way to extract value from D&A among all the possible approaches. The article from George Lawton proposed 10 best practices for CDOs to fully leverage the value from Data & Analytics.  

We summarized them into 3 aspects:

  • Strategy: deploy a data product approach, start with small & achievable goals and iterate from there, and diversify data monetization opportunities - including monetizing external access to your own data.
  • Operating model: Establish a data governance plan, define clear ownerships, and monitor the use and reuse of D&A
  • Culture and collaboration: Build and strengthen an ROI culture, promote data monetization literacy and make the whole D&A plan a team effort

Within this structure, CDOs can identify various opportunities to drive value from data and support a collaborative data culture with changes in operations and mindsets.

D&A needs to align with business strategies to deliver impacts. While knowing that data monetization models differ from one organization to the other, it is a CDO’s responsibility to pinpoint the most suitable strategy to resonate with the organization’s needs.

YOOI is a centralized platform to support CDOs to animate and monitor all D&A initiatives as well as expand and diversify data monetization opportunities. If you want to know more, contact us to discuss further!

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